PT
A identidade do Agro Brasileiro.
Agro feito de gente, de planta, de água,
de solo e de tecnologia.
O agronegócio é uma indústria dinâmica e essencial para a vida de
bilhões de pessoas em todo o planeta, tudo o que consumimos vem
do campo, ele movimenta a economia mundial gerando emprego e
sendo fonte de riqueza que vem de gerações, atravessando intempéries
e a cada ano se superando com safras recordes em todo o mundo.
A proposta visual era dar ao Agro uma identidade moderna, que fosse
tão abrangente, forte e adaptável quanto ele.
EN
The branding of brazilian agriculture.
FARM MADE OF PEOPLE, PLANT, WATER,
SOIL AND TECHNOLOGY.
SOIL AND TECHNOLOGY.
Agribusiness is a dynamic and essential industry for the lives of
billion people across the planet, everything we consume comes from
from the countryside, it moves the world economy generating jobs and
being a source of wealth that comes from generations, through adverse weather
and each year surpassing itself with record harvests around the world.
billion people across the planet, everything we consume comes from
from the countryside, it moves the world economy generating jobs and
being a source of wealth that comes from generations, through adverse weather
and each year surpassing itself with record harvests around the world.
The visual proposal was to give Agro a modern identity, which was
as comprehensive, strong and adaptable as he is.
as comprehensive, strong and adaptable as he is.
PT
A contrução.
Agro E CÍRCULO ESTÃO EM TUDO.
O círculo está presente em todos os detalhes que cercam
a nossa vida e no agro não poderia ser diferente, ele está lá,
desde a semente á colheita.
O elemento foi escolhido porque também nada poderia
representar melhor o quão gigante é esse setor que é
vital para a vida do que a forma universal geradora de
tudo o que vemos, o círculo.
Ele é a semente produzida com alto padrão de qualidade,
ele é o sol que faz brotar as gigantes lavouras, ele é o
campo de pivô, é a gota d'água e é o olhar atento do
agrônomo.
EN
The build.
AGRICULTURE AND CIRCLE ARE IN EVERYTHING.
The circle is present in all the details that surround
our life and in agriculture could not be any different, it is there,
from the seed to the harvest.
our life and in agriculture could not be any different, it is there,
from the seed to the harvest.
The element was chosen because nothing could
better represent how gigantic this sector is
vital to life than the universal form generating
everything we see, the circle.
better represent how gigantic this sector is
vital to life than the universal form generating
everything we see, the circle.
It is the seed produced with high quality standards,
he is the sun that makes the giant crops sprout, he is the
pivot field, is the last straw and is the watchful eye of the
agronomist.
he is the sun that makes the giant crops sprout, he is the
pivot field, is the last straw and is the watchful eye of the
agronomist.
